NHS BT Plasma Donation

MG OMD, NHSBT, Sky and BT

Agency: NHS Blood and Transplant

Convalescent Plasma was something barely anyone had heard about prior to COVID-19, so urgently recruiting donors required a solution that would immediately resonate with our target audience and spur them into immediate action. We partnered with Sky Sports and BT Sport to develop the ultimate half-time team talk that resulted in a 172% increase in donors in just seven days, a reduction in cost per registration of 66% and importantly helping fight the damaging effects of COVID for many sufferers.