Painting the town purple

OMD UK, VCCP, Talon and Grand Visual

Client: PepsiCo

Nothing sparks love from the Brits quite like Walkers' legendary Worcester Sauce crisps.

First launched in the '90s, they have the tangy kick of Worcestershire sauce that the nation can't get enough of. A true British icon.

But in early 2022, disaster struck. Walkers pulled Worcester Sauce crisps from shelves, sending shockwaves across the nation. Until we got wind that they were coming back.

We brought the crisps home to their namesake town, the place where the iconic Worcester sauce had derived.

Launching in one corner shop only, a hyper-local campaign saw a full media takeover of the city.

From PR Buzz to sold out stock, our secret sauce was to go back to the source.