Patrick Affleck

Patrick Affleck represents a new generation of agency leadership - digital-first, multi-disciplined and socially conscious, yet firmly commercially driven. His people-first, future-facing approach has guided how he's reimagined HMN as an agile, values-led business that’s winning awards, attracting major clients like Red Bull, Penguin and Ocado, and deepening long-term partnerships. Campaign has credited HMN with the strongest billings growth in the industry from 2019 to 2024. Patrick's values underpin how he’s transformed Havas Media Network UK from back of the pack media agency in 2020 when he joined, into a full-service marketing network and one of Campaign’s eight agencies to watch in 2025.