Personalised for the pitch

OMD UK, Annalect, Critical Mass, ArtBot and Tracey-Locke

Client: PepsiCo

To connect with UK football fans during the 2024 Euros, Walkers had to show up in the moments that mattered - and make it personal. Using advanced AI, rich audience insights, and retailer data, we matched fans to teams, rituals and snacks - making Walkers impossible to miss.