Agency: Ocean Outdoor
"At the height of the pandemic, Covid-19 fundamentally changed how society lived. People were suddenly separated and disconnected. Public morale and optimism were at a low ebb.
With our partners at Landsec, and working with businesses, charities – and even Royalty – we harnessed the unique power and reach of Piccadilly Lights, the nation's noticeboard, to bring positivity and hope to over 400m people, both at home and abroad."