Positioning Heat Pumps as the Future of Home Heating

Client: Department for Energy Security & Net Zero

Our ITV Emmerdale integration tackled the challenge of normalising Heat Pumps by embedding one into the storyline. The on-screen installation, into the home of much-loved character Dr Liam Cavanagh, reached over 3.5 million viewers and cutting through the scepticism. Leveraging ITV’s Project Planet, we gained additional visibility and endorsement helping to drive 59% of viewers to say they are likely to apply for the Government Boiler Upgrade Scheme.