Profit Ability 2

Client: Ebiquity, Gain Theory, EssenceMediacom, Mindshare, Wavemaker

Research touting for Media Brand Of The Year? Really?” OK. Doesn’t happen every day. But Profit Ability 2 is not everyday research. It began as research, yes, but it became a platform, a brand. Multiple brand activations; mental and physical availability; widely reported on, debated, referenced, imitated; a touchstone for commentary; inspired new analyses. Its influence has been profound. It’s become a byword. It’s a truly cross-media media brand – a trusted world of insight and meaning for all forms of media.