Radio saved this video star

Wavemaker UK

Agency: Netflix

2020 was a year unlike no other. Lives put on hold. Uncertainty everywhere you looked. It’s times like these that people need uplifting. But for many, those opportunities for light relief and entertainment were removed too. Events were being cancelled left, right and centre. One of the world’s most popular was the one of the first to go. On March 18th Eurovision 2020 was officially cancelled. A devastating loss of positivity so needed at this time. For Netflix and Wavemaker UK, an existing, approved media plan for Eurovision themed film release was being ripped up. A new idea was required. The answer was found in an unusual place (for Netflix). We took the bold decision to go ‘non-visual’ and capitalise on the boom in radio listenership to our advantage.

Using the power of audio, we brought a smile back to 4.3 million Eurovision fanatics. Launching a brand-new radio station to the airwaves and propelling Eurovision Song Contest: The Fire Saga to No.1 on the Netflix platform.