Recognise It. Stop It: Harnessing the Power of Sport to End Violence Against Women & Girls

Client: Home Office

Violence Against Women and Girls (VAWG) is one of the UK’s most urgent societal challenges, requiring more than awareness it requires cultural change. The Home Office set out to shift perceptions, challenge harmful behaviours and make prevention a shared responsibility, particularly among young men.

Together, the Home Office, OmniGOV and Sky transformed the influence of sport into a powerful platform for change, bringing together trusted voices to challenge the norms that allow harmful behaviours to persist.