Seun Odeneye

Client: KINESSO

Over the past year, Seun has led one of the industry's largest media organisations through a period of profound transformation, delivering both commercial success and cultural impact. Steering a 350+ strong team through structural changes and market headwinds, Seun unified three legacy agencies under the KINESSO performance engine, standardising operations across 40+ reporting lines and setting a benchmark adopted group-wide.

Seun’s leadership drove a record 65% YoY increase in joint revenues through strategic collaboration and innovation, while implementing a new offshore operating model that maximised efficiencies without compromising client satisfaction. As executive sponsor on a £1M+ pitch win, Seun cemented IPG Mediabrands' leadership in performance commerce.

Beyond the numbers, Seun is redefining what modern leadership looks like – championing transparency through “Breakfast with Executives” and boosting retention via “Top Performer Lunches.” A dedicated mentor through MEFA and community initiatives, Seun actively diversifies the media talent pipeline.

From launching a successful industry festival to fronting ten major thought-leadership platforms, Seun’s influence is felt across the media landscape. Calm in disruption and visionary in execution, Seun blends commercial acumen with inclusive leadership – inspiring a team and industry to aim higher, think smarter, and lead boldly.