Siobhan McDade, Brand Development Director

Jungle Creations

As Jungle Creations’ Brand Development Director Siobhan oversees the daily output across the company’s six media brands, which have 121 million followers combined across social platforms, and leads the brand positioning, devising strategies to build new audiences, grow new markets, maximise brand revenue and extend the media brands beyond social and into household names.

Since joining Jungle in 2019 Siobhan has formed the company’s brand function, with a specialist team per media brand and a centralised team to manage the company’s expansion across platforms. Siobhan has overseen the launch of over 20 original series, continued to grow the brands offline, and identified new opportunities to innovate and reach new audiences, including OTT and podcasts. Siobhan has also overseen the company’s localisation strategy, expanding into new territories including France, Germany and Mexico to reach new audiences and drive revenue, seeing a 7,500% return on investment. As the UK went into lockdown last year, Siobhan worked with her teams to adapt production processes and launch numerous new series directly in response to the pandemic, leading to an increase of eight million followers between June 2020 and March 2021 and brand revenue increasing by 118% year-on-year.