"At the start of the year, broadcasters were fighting more aggressively than ever before for every advertising penny. The competition played out in an industry increasingly marked by the dominance of behemoth digital platforms, the news that agency after agency was disbanding its audio team and demands by advertisers for ever greater returns on their media investments.
Undaunted by these challenges, over the last twelve months, Spotify UK has played a key role in accelerating the trend of moving media sales from a linear to on-demand model. We knew we needed to revitalise the marketplace to persuade them that digital audio and video were the way forward.
By educating the marketplace about our streaming intelligence, our dynamic audio creativity and our campaigns delivering effective results time after time, Spotify UK and Ireland has disrupted the way brands think about audio advertising and convinced brands and agencies alike that we should be their partner of choice."