Spotify

Spotify has evolved into a comprehensive media brand where culture plays out. It integrates sight, sound, and AI for engaging experiences. The brand leads with innovation, evidenced by video podcasts, Gen AI Ads, and Wrapped. Built for brands, it delivers performance and presence with high attention and brand safety. Spotify shows strong market growth, achieving profitability and doubling ad revenue. It shapes industry standards through sustainable media planning and new effectiveness measures, empowering agencies and leading with purpose. Spotify offers advertisers real, measurable attention in a world of declining attention spans.