Sainsbury's, Aldi, Asda, Co-op, Iceland, Lidl, M&S, Tesco and Waitrose & Partners

Client: Sainsbury's

We gave the UK’s supermarkets a platform to unite in solidarity and #StandAgainstRacism

Could they put their festive rivalries to one side at the busiest time of year and unite in one entire ad break? Challenge accepted! We brought the UK’s leading supermarkets together in one entire ad-break to highlight that racism is NEVER acceptable.