Super Supporting Team GB and Paralympics GB to 189 medals

Client: The National Lottery

The National Lottery has been instrumental to the meteoric success of Olympics and Paralympics Team GB over the last 30 years. Yet the public didn’t connect the two. Our Super Supporter strategy created an indelible connection between the achievements of the Olympic and Paralympic athletes and National Lottery funding. Cutting-edge dynamic media put The National Lottery at the beating heart of the games whilst heartfelt storytelling leveraged the athletes as our fiercest advocates. Buzz and Consideration surged, we doubled the connection between The National Lottery and good causes whilst Team GB brought home an incredible 189 medals due to players and the funding.