Taking Intensity to the Next Level

Client: Takis

To bring Takis flavour Intensity to life, we partnered Takis with nine Twitch streamers (collective following - 35m) who were all famous for delivering intense gaming experiences across different genres including football, deduction, role play games and horror – to create a range of increasingly intense streamer content challenges that would be set by the watching audience.

Viewers were polled on what challenges they wanted their streamer to complete, with each challenge level getting more intense (a harder task with less time) and an on-screen graphic measuring their Intensity Level. As part of the partnership, we also created a reward exchange cycle, with every challenge the streamer completed delivering free subs and giveaways to viewers.