The ad break we never expected to be in

ITV, Saatchi&Saatchi

Agency: The British Heart Foundation

The British Heart Foundation had no plans to advertise during Euro 2020, but following the shocking collapse of Denmark footballer, Christian Eriksen, this is how we collaborated across an intense 72hrs to create and deliver a powerful contextual media moment that created 58,000 more potential life-savers who could make a difference when the unexpected happens.