The british heart foundation 24 hours in a e heart special

Client: The British Heart Foundation

Agency: Channel 4, PHD and The Garden

We created a special one-hour branded entertainment show for The British Heart Foundation - 24 Hours in A&E Heart Special, which revisited and updated on the stories of three people who previously appeared in the award-winning show with serious heart conditions, to raise awareness and support for vital research – resulting in delivering an important health message to over 2 million engaged viewers and securing a months-worth of donations in one night.