Client: N/A
The Media Mix Navigator is research-as-action, lifting the award-winning insights and eye-watering data behind Profit Ability 2 off the page and into the industry’s arms for free. It bridges the gap between data mastery and accessible insight, bringing econometrics to every planner’s desk – in fact to the desk of anyone with an interest in discovering what advertising is likely to do for them and their business, whatever shape, size, or category. At a time of increasing media choice and sophistication, and with relentless pressure on marketing budgets, the Media Mix Navigator is a user-friendly guide through the fog and towards better campaigns.
