The Recipe for Chicken Shop Energy

Client: Birds Eye

Birds Eye chicken was increasingly squeezed by private label in a beige, price-led frozen aisle

battle.We re-framed the competitor set, teaming up with EA Sports to position ourselves closer to chicken shop culture, droppinginto Gen Z’s at-home hangouts, in-game, in-streamand in-feed to drive a +26% sales uplift in a price-led category.