The silent ad break

Client: Dunelm, SEAT, Network Rail, Gillette and Oral-B

Agency: ITV and Uncommon Creative Studio

"It’s ironic that this campaign’s entry into ‘Best Use of Audio’ actually used no audio whatsoever. And the fact that it started 2.8 million conversations might also leave you speechless!

Here's how the absence of sound in an entire ad break drove conversations to improve mental health around the UK."