Agency: Channel 4, ITV, Sky and MediaCom
"Christmas sees supermarkets fight to win the hearts and minds of shoppers; they up their game creatively making it the UK advertising equivalent of the ‘Superbowl’.
Our brief was to excite the nation, getting them talking about Tesco thereby attracting shoppers and increasing sales.
Tesco partnered with Sky, ITV and Channel 4 to create an industry first ‘one TV’ content partnership. We reached an impressive 21 million shoppers and helped to generate £16.8 billion sales for Tesco, contributing to a stellar Q3 and most successful Christmas ever."