The Ultimate Data 'Throuple'

Client: Heineken & Tesco

This was no conventional Retail Media marriage, or just another passing fad. By combining Heineken’s first-party data with Tesco’s Clubcard data and ITVX’s registered user data, the ultimate data ‘throuple’ was formed, setting a new standard for innovation and collaboration, and driving a 189% sales uplift for Cruzcampo.