Turning The UK Upside Down With WSQK Radio for Stranger Things

Client: Netflix - Stranger Things Season 5

Stranger Things Season 5 marked the end of a generation-defining series, with huge anticipation but fierce competition across a staggered release window. Netflix didn’t need to build awareness; they needed to sustain fandom, spark conversation and give audiences a send-off worthy of Hawkins.

Our solution was simple: don’t just tell the story... let fans live inside it. We brought WSQK The Squawk, a fictional radio station from the show, into the real world, launching our very own radio station, broadcasting 24/7 across DAB, smart speakers and Global Player. Packed with over 1,000 hours of original, in-world programming, WSQK invited fans to step into 1980s Hawkins, with news, ads, music and characters all designed to feel authentically part of the Stranger Things universe. The station evolved alongside the series, with hidden clues, glitches and narrative twists encouraging fans to decode, discuss and return. More than a campaign, WSQK became a living extension of the show transforming passive viewers into active participants. The results were extraordinary: 8.5 million listening moments in just 6 weeks and generating conversation both on and offline.