Unifying retail data with ‘Publicis Warehouse’

Client: Samsung

Publicis Warehouse is the innovative planning and buying tool developed to transform Retail planning and buying across Amazon media. Samsung used Publicis Warehouse’s innovative capabilities to unify media performance and business data to restructure and redefine their approach to driving portfolio level profits. Publicis Warehouse has created new insight generating connections that have driven action and incredible levels of incremental revenue.