Vodafone Down-Detector: How Vodafone grew its broadband customer base by 16% by targeting competitor network outages

Client: Vodafone

Vodafone: Being outspent 5:1 by the major players in broadband and in a category plagued by inertia, Vodafone grew its customer base by activating when and where its core competitors experienced service disruption. Vodafone created a data platform that combined information about real-time service outages with responsive media activation, surfacing Vodafone's broadband when customers were at their most disgruntled.