Waitrose Christmas

ITV, MG OMD

Client: Waitrose

ITV didn't just launch Waitrose's Christmas campaign. We premiered it. For the first time ever, ITV treated a Christmas advert like a programme. To make room in the schedule, Coronation Street shifted back and the News at Ten became the News at 10:05. It won its slot, beating Eastenders, and became the most-watched ad in Waitrose history.