Walkers Lunch

OMD UK, Sips&Bites, VCCP and TCP Media

Client: PepsiCo

How does Walkers solve a problem like lunch? The answer? A question. Are you CrispIn or CrispOut? How Walkers got crisps back on the lunch menu with a campaign rooted in a peculiar British behaviour that became a creative, effective brand platform that reversed Walkers’ declining share of lunchtime sandwich occasions at a brand-high ROI of £3.38.