Gabriela Palmitesta

Gabriela Palmitesta is a Performance Business Director at Havas Market, specialising in Retail Media and leading multi‑market activations across EMEA. She connects brand, performance, and shopper strategies, designing investment and measurement frameworks that scale efficiently, expand market presence, and lift return on investment. Beyond client delivery, she strengthens culture by integrating teams through change, leading cross‑office forums, contributing to sustainability initiatives, and mentoring diverse talent.