Genna Trentham

Genna Trentham is Client Managing Director at Spark Foundry, leading client relationships across financial services and entertainment, including Lloyds Banking Group and Paramount. Prior to Spark Foundry, she spent 15 years at WPP, most recently leading Client Leadership at Wavemaker, and in the independent agency sector for a decade prior. Genna chairs the IPA Client Relationships Committee, contributing to industry thinking on effective agency–client partnerships.