IAB UK Gold Standard
About the Gold Standard
Launched by IAB UK in 2017, the Gold Standard has four fundamental aims - to reduce ad fraud, improve the digital advertising experience, uphold brand safety, and increase transparency across the digital advertising industry via the Transparency & Consent Framework. There are now nearly 90 media owners, ad tech providers and agencies Gold Standard certified as well as brands including Adidas, Unilever, Coca Cola and Tesco committed to spending only with Gold Standard companies wherever possible. Find out more about the Gold Standard here.