Isobel Blaikie

Isobel is the Planning Lead for the UK Nestle portfolio at OpenMind, part of WPP Media, bringing a decade of comprehensive media agency expertise. Obsessed with 'The work' and a champion of best-in-class strategic communications planning, she is deeply passionate about crafting and delivering highly effective campaigns. Isobel is a proud generalist with broad sector experience, adept at tackling challenges from pioneering AI planning frameworks and Test & Learn agendas to complex pitches and team development initiatives. In addition to this, she is a strong believer in paying it forward and is a proud Bloom member and mentor. Outside of campaign planning, she can be found chasing a small Spaniel.