James Bailey

James is the President of iProspect UK. He is focused on delivering cutting edge media services and integrated marketing communications to clients including Netflix, Carlsberg, Next, Kering, Sage, BMW and EBay. iProspect was created through a fusion of performance marketing and media capabilities UK wide and the practitioners in iProspect have a relentless focus on systematic experimentation to improve media outcomes. James has been with Dentsu for a decade in various leadership positions, becoming CEO in 2020. Prior to this James worked at WPP media agencies Maxus and MEC and began his career in search marketing and ad operations at The Search Works & TradeDoubler.