Jane Wolfson

Founder / Consultant / Ned , Second Lives

Jane is Founder of Second Lives media consultancy; she was previously Chief Commercial Officer of Hearst UK and Hearst Global Solutions. Her background is in driving advertising revenue across multiple brands and making businesses more commercially viable. Before working at Hearst, Jane ran the investment division at Initiative, an IPG media company, working across clients such as Tesco, Unilever, LVMH and Amazon. She has been recognised as one of the top Commercial Chiefs by Campaign, one of the 20 Women to Watch in Europe by AdAge, and currently serves as the Chair of the PPA NextGen board. She is a vocal advocate of driving positive change in the advertising and marketing community, actively engaging with NABS, MEFA and AdNetZero as well as supporting causes that matter personally to her, such as gender equality, child protection, and ovarian cancer research. As well as being on the board of directors at Ovarian Cancer Action, she is also a board member of NSPCC Childline, and a proud member of WACL (Women in Advertising & Communications)