Kara Osborne

Kara is a well-respected senior media and technology professional with extensive experience in media planning, buying, and activation. She joined UM as Chief Executive Officer in 2023, following her role as Global Chief Data & Technology Officer at Dentsu Media. With roots in Michigan's motor culture, Kara began her career at Ford before moving into the media agency world. She believes in the transformative power of media, data, and technology to drive growth, connect audiences, and foster societal change.