Karl Saade

With over seven years at MG OMD, Karl built a strong foundation across client leadership, planning, and strategy, working closely with major public sector organisations. During this time, he played a key role in delivering award-winning work, including contributing to a Media Week Grand Prix for NHSBT. Over the past year, he has transitioned into the private sector, leading media planning across high-profile accounts and bringing a sharp strategic lens and audience-first thinking to every brief. Passionate about the evolving role of gaming within the media landscape, Karl is particularly interested in how brands can better integrate the channel into effective communications strategies. Alongside his client work, he is committed to nurturing the next generation of talent through mentoring and leading MG's charity initiatives.