Kirsten Black

Kirsten joined EssenceMediacom in 2018 and now leads the Affiliate department, shaping their global strategy across all major verticals for Affiliates, Aggregators and Lead Generation. Kirsten is passionate about dispelling previous misconceptions around Affiliates to showcase the full potential of the channel and deliver fully integrated campaigns as part of the wider marketing mix. In 2024, Kirsten was named as one of Campaign's 30 under 30 and is a regular speaker at industry events. Kirsten is also part of the Affiliate Links Board which exists to elevate diversity across Affiliate and Performance Marketing in the UK through personal connections.