Laura Smith-Collins

Chief Digital & Data Officer , Hearts & Science

Laura Smith-Collins joined Hearts & Science as Chief Digital & Data Officer in 2023 and is responsible for developing Hearts' digital and data strategy for the agency as well as the creation of new products and services that will address evolving client needs. Laura is a passionate advocate for diversity, equity and inclusion with a track record of leading initiatives designed to drive businesses towards a more equitable future and is co-chair of the OMG Women's group. She was named as Campaign magazine's Female Frontier Honouree for her work on DE&I at Merkle.