Lewis Starnes

I've spent the last 18 years helping brands solve growth challenges through smarter media and communications strategy. Along the way I've worked with some of the UK's biggest brands, including Asda, Cadbury, Mondelez and KFC, building plans that balance commercial rigour with creative thinking. I'm at my best when faced with a messy problem: understanding people, finding the opportunity others have missed, and turning it into a strategy that delivers real business results. Whether that's improving ROI, winning pitches, launching new planning approaches or helping teams do their best work, I enjoy bringing clarity to complexity.