Lucy Baumgartner

As Effectiveness Director at Talon, Lucy's role focuses on demonstrating the effectiveness of OOH for clients and the industry through developing primary research projects and campaign effectiveness studies. She's driven the measurement agenda within Talon, utilising data and insight to guide brands on how OOH contributes to long-term brand performance as well as direct consumer action. Passionate about gender equality in media, she is the gender representative on Talon's Belong Cog while also having written thought pieces for Ad Age on the challenges Gen Z women face.