Mercy Abel

Cultural Insights & Content Lead , John Doe Agency

Mercy is Cultural Insights & Content Lead at John Doe Group, helping to establish and run its new insights division, Elsewhere, grounded in the power of underestimated audiences. Awarded as 2023 Campaign's Media Week 30 under 30 and 2022 BRiM Changemaker, Mercy is passionate about positively highlighting Black talent and stories through founded platforms: Into A Black Mind and Strong Black Woman and also helps other Gen Zs to navigate the world of work on her careers podcast, audacity of we.