Michaela Broad

In her role as Chief Digital Officer at Spark Foundry, Michaela leads digital acceleration across the agency, championing digital excellence, advanced measurement, and the smart adoption of technology and AI. With more than 15 years' experience in digital marketing, data, and measurement, she has built and led agency teams that turn complexity into commercial impact. Her expertise spans digital transformation, performance strategy, and technology & data enabled growth. A true integrator, Michaela is passionate about bringing people, platforms, and insight together to create measurable outcomes.