Rory Gibson

Rory is a disruptor in the media industry. Beginning his career agency-side, working with major FMCG brands, he now uses those same skills to fight for children's health and their right not to be targeted by junk food products. Now, he is Senior Manager of Brand Strategy and Narrative at Bite Back, the youth-led health movement founded by Jamie Oliver. In 2025, his award-winning #CommercialBreak , was Bite Back's first mass media campaign. The campaign helped push the UK government towards finally implementing protections on junk food advertising to children. Rory's work proves that the media industry's most powerful skills can be used to help the most vulnerable in society.