Rosie Wishart

Rosie Wishart is an Effectiveness Business Director at MG OMD who believes the best decisions happen when evidence, creativity and curiosity work together. She helps brands understand not just what happened, but what to do next, combining expertise in analytics, insight, strategy and marketing effectiveness to solve complex business challenges. Over the last decade, Rosie has worked across planning, analytics, insight and effectiveness, developing a reputation for making complex ideas simple and actionable. She has led the development of innovative tools and approaches that have been adopted across clients and agency teams, combining technical expertise with a relentless focus on business outcomes. Outside her day job, she is a passionate advocate for social mobility and widening access to careers in media and advertising.