EU ICP Strategy Media Director , Mars Inc
Samira has been leading Integrated Comms Planning transformation at Mars Pet Nutrition Europe for over 5 years. Before that she travelled the world with IPG's - Initiative, as a global comms strategist living and working in Dubai, NYC now back in London. She has a wealth of brand experience across categories including CPG, Tech and Lifestyle. She has a passion for pushing media boundaries through innovation & experimentation.