Serdar Senay is a marketing and growth leader with more than 20 years of experience across Türkiye and the UAE, spanning tourism, telecommunications and customer loyalty.
As Director of Destination Promotion and Digital Marketing at Ras Al Khaimah Tourism Development Authority, he leads the destination’s next phase of growth and transformation, connecting brand building and visitor experience with demand generation and measurable commercial growth.
Previously, Serdar helped lead Türkiye’s tourism marketing during the pandemic, using digital transformation and global market reactivation to support the country’s international recovery and held leadership roles at Vodafone, du and Open across B2B growth, customer strategy and loyalty.
A graduate of Business Administration from Boğaziçi University, Istanbul; Serdar also mentors emerging leaders and shares perspectives on destination branding, digital ecosystems, performance marketing and partnerships.
