
Sofia Reguero Diez
Performance Director , OMD EMEA
As a Performance Media Director I lead a team of specialists across performance channels with a focus on full funnel Retail Media. Our team is the regional digital activation team servicing Bacardi Group. I also play an active role in driving the Connected Commerce agenda at OMD EMEA, empowering brands to move at the speed of modern commerce through closed loop planning, activation and measurement that addresses the full consumer purchase lifecycle.