Sophie Hulf

A Senior Creative Strategist at Smyle, Sophie shapes the direction of experiential and campaign projects for brands like Adobe, EY, the WWF, and World Rugby. With a love for behavioural science and storytelling, they bring curiosity and empathy to every brief. Founder of women's workplace equity initiative, This Way Up, Sophie is a vocal champion of DEI at Smyle and throughout the industry, and award winner of Campaign and Media Week's 30 Under 30 Award 2025.