Thomas Laranjo

CEO , Serviceplan Group UK

Tom has spent over 20 years in the industry working across a wide range of international and UK businesses. As Group CEO of House of Communication UK, he has built an integrated model on one founding principle: diagnose the real constraint to growth before recommending a solution. Tom has been the architect of the group's behaviour-led positioning, championing the idea that the most valuable thing an agency can offer a client is not a faster answer, but a better question. He works closely with brands navigating complex growth challenges to deliver impact where it truly counts.