Yara El Saadani

Yara is a connected commerce specialist with extensive experience helping leading FMCG brands accelerate growth across retail media and omnichannel ecosystems. She has worked with Perrigo, L'Oréal, Henkel, and Bayer to develop end-to-end commerce strategies, build integrated media plans, and deliver first-to-market innovation across priority categories. Now Leading EMEA commerce strategy at WPP Media, Yara creates scalable tools, shapes AI-enabled planning frameworks, and drives cross-market go-to-market excellence. Recognised in Campaign & Media Week's 30 Under 30, she is known for turning insight, creativity, and data into commercially impactful solutions for global brands.